/* ── RESET + TOKENS ──────────────────────────────────────── */
*,*::before,*::after{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{font-family:'Inter',system-ui,sans-serif;font-size:16px;line-height:1.6;color:#09090B;background:#fff;-webkit-font-smoothing:antialiased;}
a{text-decoration:none;color:inherit;}
img{max-width:100%;display:block;}
:root{
  --orange:#F97316;--orange-lt:#FFF7ED;--black:#09090B;
  --muted:#71717A;--border:#E4E4E7;--gray:#F9F9F9;
}
.container{max-width:1040px;margin:0 auto;padding:0 32px;}

/* ── NAV (shared by all pages) ───────────────────────────── */
.nav{position:fixed;top:0;left:0;right:0;z-index:100;background:rgba(255,255,255,.96);backdrop-filter:blur(12px);border-bottom:1px solid var(--border);}
.nav-inner{max-width:1040px;margin:0 auto;padding:0 32px;height:58px;display:flex;align-items:center;justify-content:space-between;}
.nav-brand{display:flex;align-items:center;gap:0;}
.nav-logo{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:15px;letter-spacing:-.3px;color:var(--black);}
.nav-badge{display:inline-flex;align-items:center;gap:6px;background:var(--orange-lt);border:1px solid rgba(249,115,22,.3);color:var(--orange);border-radius:100px;font-size:11px;font-weight:600;padding:3px 10px;margin-left:12px;}
.nav-dot{width:6px;height:6px;border-radius:50%;background:var(--orange);animation:pulse 2s infinite;}
@keyframes pulse{0%,100%{opacity:1;transform:scale(1)}50%{opacity:.5;transform:scale(.8)}}
.nav-links{display:flex;list-style:none;gap:32px;}
.nav-links a{font-size:13.5px;font-weight:500;color:var(--muted);transition:color .15s;}
.nav-links a:hover{color:var(--black);}
.nav-cta{font-family:'Space Grotesk',sans-serif;font-size:13px;font-weight:600;padding:7px 18px;border-radius:8px;background:var(--black);color:#fff;transition:background .15s;}
.nav-cta:hover{background:#27272A;}

/* ── INDEX: HERO ─────────────────────────────────────────── */
.hero{padding-top:58px;background:#fff;}
.hero-inner{display:grid;grid-template-columns:1fr 320px;align-items:center;gap:60px;padding-top:90px;padding-bottom:80px;}
.hero-eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:600;color:var(--orange);margin-bottom:20px;}
.hero-eyebrow::before{content:'';display:block;width:24px;height:2px;background:var(--orange);flex-shrink:0;}
.hero-heading{font-family:'Space Grotesk',sans-serif;font-size:clamp(52px,6vw,76px);font-weight:700;line-height:1.0;letter-spacing:-2.5px;color:var(--black);margin-bottom:24px;}
.hero-heading .accent{color:var(--orange);}
.hero-sub{font-size:17px;line-height:1.7;color:var(--muted);max-width:480px;margin-bottom:36px;}
.hero-ctas{display:flex;gap:12px;}
.btn-black{background:var(--black);color:#fff;padding:13px 24px;border-radius:10px;font-family:'Space Grotesk',sans-serif;font-size:14px;font-weight:600;display:inline-flex;align-items:center;gap:6px;transition:background .15s;}
.btn-black:hover{background:#27272A;}
.btn-outline{border:1.5px solid var(--border);color:var(--black);padding:13px 24px;border-radius:10px;font-family:'Space Grotesk',sans-serif;font-size:14px;font-weight:600;transition:border-color .15s,background .15s;}
.btn-outline:hover{border-color:var(--black);background:#FAFAFA;}
.hero-photo-wrap{display:flex;justify-content:center;}
.hero-photo-frame{width:290px;height:320px;border-radius:20px;overflow:hidden;position:relative;background:#F4F4F5;}
.hero-photo-frame img{width:100%;height:100%;object-fit:cover;}
.hero-photo-deco{position:absolute;bottom:-12px;right:-12px;width:100%;height:100%;border:2px solid var(--orange);border-radius:20px;z-index:-1;}
.hero-tag{position:absolute;bottom:16px;left:-16px;background:var(--black);color:#fff;font-family:'Space Grotesk',sans-serif;font-size:12px;font-weight:600;padding:8px 14px;border-radius:8px;display:flex;align-items:center;gap:8px;box-shadow:0 4px 20px rgba(0,0,0,.2);white-space:nowrap;}
.hero-tag-dot{width:8px;height:8px;border-radius:50%;background:#22c55e;}

/* ── INDEX: STATS STRIP ──────────────────────────────────── */
.stats-strip{border-top:1px solid var(--border);border-bottom:1px solid var(--border);}
.stats-inner{max-width:1040px;margin:0 auto;padding:0 32px;display:grid;grid-template-columns:repeat(2,1fr);}
.stat{padding:28px 0;text-align:center;border-right:1px solid var(--border);}
.stat:last-child{border-right:none;}
.stat-num{display:block;font-family:'Space Grotesk',sans-serif;font-size:34px;font-weight:700;color:var(--orange);line-height:1;letter-spacing:-1px;}
.stat-lbl{display:block;font-size:11.5px;color:var(--muted);margin-top:5px;}

/* ── INDEX: SECTION SHELLS ───────────────────────────────── */
section.section{padding:96px 0;}
section.section-gray{padding:96px 0;background:var(--gray);}
section.section-dark{padding:96px 0;background:var(--black);}
.section-eyebrow{font-family:'Space Grotesk',sans-serif;font-size:12px;font-weight:600;color:var(--orange);letter-spacing:2.5px;text-transform:uppercase;margin-bottom:12px;display:flex;align-items:center;gap:10px;}
.section-eyebrow.light{color:#FB923C;}
.eyebrow-line{width:28px;height:2px;background:var(--orange);flex-shrink:0;}
.eyebrow-line.light{background:#FB923C;}
.section-title{font-family:'Space Grotesk',sans-serif;font-size:clamp(30px,3.5vw,42px);font-weight:700;letter-spacing:-1px;color:var(--black);line-height:1.15;}
.section-title.light{color:#fff;}
.section-sub{font-size:16px;color:var(--muted);max-width:540px;margin-top:8px;line-height:1.65;}
.section-sub.light{color:rgba(255,255,255,.5);}

/* ── INDEX: PROJECTS ─────────────────────────────────────── */
.featured-stack{display:flex;flex-direction:column;gap:20px;margin-top:48px;}
.project-card{background:#fff;border:1px solid var(--border);border-radius:16px;padding:32px;position:relative;overflow:hidden;transition:box-shadow .2s,transform .2s,border-color .2s;cursor:pointer;}
.project-card::before{content:'';position:absolute;top:0;left:0;right:0;height:3px;background:var(--orange);transform:scaleX(0);transform-origin:left;transition:transform .25s ease;}
.project-card:hover::before{transform:scaleX(1);}
.project-card:hover{box-shadow:0 12px 40px rgba(0,0,0,.08);transform:translateY(-3px);border-color:rgba(249,115,22,.25);}
.card-inner{display:grid;grid-template-columns:1fr 2fr;gap:40px;}
.card-right{display:flex;flex-direction:column;gap:16px;}
.card-tags{display:flex;gap:6px;margin-bottom:16px;flex-wrap:wrap;}
.tag{font-size:11px;font-weight:600;color:var(--muted);background:#F4F4F5;padding:3px 9px;border-radius:4px;}
.tag.primary{background:var(--orange-lt);color:var(--orange);}
.card-title{font-family:'Space Grotesk',sans-serif;font-size:21px;font-weight:700;color:var(--black);line-height:1.3;margin-bottom:18px;letter-spacing:-.3px;}
.card-pills{display:flex;gap:8px;flex-wrap:wrap;margin-top:16px;}
.pill{display:inline-flex;align-items:center;background:#F4F4F5;border:1px solid var(--border);color:var(--black);font-family:'Space Grotesk',sans-serif;font-size:11px;font-weight:600;padding:5px 11px;border-radius:100px;}
.card-cta{display:inline-flex;align-items:center;gap:6px;background:var(--black);color:#fff;font-family:'Space Grotesk',sans-serif;font-size:12px;font-weight:600;padding:8px 16px;border-radius:8px;transition:background .15s;margin-top:20px;}
.card-cta:hover{background:#27272A;}
.story-row{display:flex;flex-direction:column;gap:5px;}
.story-label{font-size:10px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--orange);margin-bottom:4px;display:block;}
.story-text{font-size:13.5px;color:var(--muted);line-height:1.65;}
.tier-divider{display:flex;align-items:center;gap:14px;margin:56px 0 24px;font-family:'Space Grotesk',sans-serif;font-size:11px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--muted);}
.tier-divider::after{content:'';flex:1;height:1px;background:var(--border);}
.compact-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;}
.compact-card{background:#fff;border:1px solid var(--border);border-radius:12px;padding:22px;transition:box-shadow .2s,transform .2s,border-color .2s;cursor:pointer;}
.compact-card:hover{box-shadow:0 6px 24px rgba(0,0,0,.07);transform:translateY(-2px);border-color:rgba(249,115,22,.3);}
.compact-tag{font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--orange);margin-bottom:8px;display:block;}
.compact-title{font-family:'Space Grotesk',sans-serif;font-size:14px;font-weight:700;color:var(--black);line-height:1.35;letter-spacing:-.2px;margin-bottom:8px;}
.compact-desc{font-size:12.5px;color:var(--muted);line-height:1.6;margin-bottom:14px;}
.compact-link{font-size:12px;font-weight:600;color:var(--orange);display:inline-flex;align-items:center;gap:4px;}

/* ── INDEX: EXPERIENCE ───────────────────────────────────── */
.exp-list{margin-top:48px;}
.exp-item{display:grid;grid-template-columns:160px 1fr;gap:32px;padding:32px 0;border-bottom:1px solid var(--border);}
.exp-item:first-child{border-top:1px solid var(--border);}
.exp-date{font-family:'Space Grotesk',sans-serif;font-size:13px;font-weight:600;color:var(--muted);line-height:1.4;}
.exp-location{font-size:12px;color:#A1A1AA;margin-top:4px;}
.exp-header{display:flex;align-items:baseline;gap:10px;margin-bottom:8px;flex-wrap:wrap;}
.exp-company{font-family:'Space Grotesk',sans-serif;font-size:17px;font-weight:700;color:var(--black);letter-spacing:-.3px;}
.exp-role{font-size:11.5px;font-weight:600;color:var(--orange);background:var(--orange-lt);padding:2px 9px;border-radius:100px;}
.exp-desc{font-size:14px;color:var(--muted);line-height:1.65;}

/* ── INDEX: WRITING ──────────────────────────────────────── */
.writing-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:48px;}
.writing-card{border:1px solid var(--border);border-radius:16px;padding:28px;transition:box-shadow .2s,transform .2s,border-color .2s;background:#fff;cursor:pointer;display:block;}
.writing-card:hover{box-shadow:0 8px 32px rgba(0,0,0,.07);transform:translateY(-3px);border-color:rgba(249,115,22,.3);}
.writing-tag{font-size:10.5px;font-weight:700;color:var(--orange);letter-spacing:1.5px;text-transform:uppercase;margin-bottom:14px;display:block;}
.writing-title{font-family:'Space Grotesk',sans-serif;font-size:18px;font-weight:700;color:var(--black);line-height:1.35;letter-spacing:-.3px;margin-bottom:10px;}
.writing-excerpt{font-size:14px;color:var(--muted);line-height:1.65;margin-bottom:20px;}
.writing-link{font-size:13px;font-weight:600;color:var(--orange);display:inline-flex;align-items:center;gap:4px;}
.writing-footer{text-align:center;margin-top:32px;}
.writing-all{font-size:14px;font-weight:600;color:var(--orange);border-bottom:1.5px solid transparent;padding-bottom:2px;transition:border-color .15s;}
.writing-all:hover{border-color:var(--orange);}

/* ── INDEX: CONTACT ──────────────────────────────────────── */
.contact-inner{text-align:center;}
.contact-heading{font-family:'Space Grotesk',sans-serif;font-size:clamp(44px,6vw,72px);font-weight:700;letter-spacing:-2.5px;color:#fff;line-height:1;margin-bottom:16px;}
.contact-heading span{color:var(--orange);}
.contact-sub{font-size:16px;color:rgba(255,255,255,.5);max-width:480px;margin:0 auto 48px;line-height:1.7;}
.contact-links{display:flex;flex-direction:column;align-items:center;gap:12px;}
.contact-link{display:inline-flex;align-items:center;gap:14px;font-size:15px;font-weight:500;color:rgba(255,255,255,.75);padding:14px 24px;border-radius:10px;border:1px solid rgba(255,255,255,.1);width:360px;justify-content:flex-start;transition:border-color .15s,background .15s,color .15s;}
.contact-link:hover{background:rgba(255,255,255,.05);color:#fff;border-color:rgba(255,255,255,.2);}
.contact-icon{width:34px;height:34px;flex-shrink:0;display:flex;align-items:center;justify-content:center;background:rgba(249,115,22,.2);border-radius:8px;font-size:14px;color:var(--orange);font-style:normal;font-weight:700;}

/* ── INDEX: FOOTER ───────────────────────────────────────── */
.footer{background:#09090B;border-top:1px solid rgba(255,255,255,.07);padding:24px 32px;text-align:center;font-size:13px;color:rgba(255,255,255,.25);}

/* ── CHILD PAGES: SHELL ──────────────────────────────────── */
.page{padding-top:58px;}
.wrap{max-width:820px;margin:0 auto;padding:52px 32px 100px;}

/* ── CHILD PAGES: BREADCRUMB ─────────────────────────────── */
.breadcrumb{display:flex;align-items:center;gap:8px;margin-bottom:40px;font-size:13px;}
.breadcrumb-back{display:inline-flex;align-items:center;gap:6px;color:var(--muted);font-weight:500;transition:color .15s;}
.breadcrumb-back:hover{color:var(--orange);}
.breadcrumb-sep{color:var(--border);}
.breadcrumb-current{color:var(--black);font-weight:500;}

/* ── CHILD PAGES: HEADER ─────────────────────────────────── */
.hdr{margin-bottom:48px;padding-bottom:40px;border-bottom:1px solid var(--border);}
.hdr-label{font-family:'Space Grotesk',sans-serif;font-size:12px;font-weight:600;color:var(--orange);letter-spacing:2px;text-transform:uppercase;margin-bottom:16px;display:flex;align-items:center;gap:8px;}
.hdr-label::before{content:'';display:block;width:20px;height:2px;background:var(--orange);}
.hdr h1{font-family:'Space Grotesk',sans-serif;font-size:clamp(26px,4vw,38px);font-weight:700;color:var(--black);line-height:1.1;letter-spacing:-1.2px;margin-bottom:16px;}
.hdr-sub{font-size:17px;color:var(--muted);line-height:1.7;max-width:680px;margin-bottom:24px;}
.hdr-tags{display:flex;gap:7px;flex-wrap:wrap;}
.hdr-tags .tag{font-size:11px;font-weight:600;color:var(--muted);background:var(--gray);border:none;padding:4px 11px;border-radius:4px;}
.hdr-tags .role-tag,.hdr-tags .ctx-tag{font-size:11px;font-weight:600;color:var(--orange);background:var(--orange-lt);padding:4px 11px;border-radius:4px;}

/* ── CHILD PAGES: BODY TYPOGRAPHY ───────────────────────── */
.wrap h2{font-family:'Space Grotesk',sans-serif;font-size:22px;font-weight:700;color:var(--black);letter-spacing:-.4px;margin:48px 0 16px;padding-top:48px;border-top:1px solid var(--border);}
.wrap h3{font-family:'Space Grotesk',sans-serif;font-size:16px;font-weight:700;color:var(--black);margin-bottom:10px;margin-top:28px;}
.wrap p{font-size:15.5px;color:#3F3F46;line-height:1.78;margin-bottom:14px;}
.wrap p:last-child{margin-bottom:0;}
.wrap strong{color:var(--black);font-weight:600;}

/* ── CHILD PAGES: STATS GRID ─────────────────────────────── */
.stats-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--border);border-radius:12px;overflow:hidden;margin:24px 0;}
.stats-grid .stat{background:#fff;padding:20px 16px;text-align:center;border-right:none;}
.stat-val{display:block;font-family:'Space Grotesk',sans-serif;font-size:24px;font-weight:700;color:var(--orange);line-height:1;letter-spacing:-.5px;}
.stat-lbl{display:block;font-size:11px;color:var(--muted);margin-top:5px;letter-spacing:.2px;}

/* ── CHILD PAGES: REVENUE GRID ───────────────────────────── */
.rev-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:24px 0;}
.rev-card{background:var(--gray);border:1px solid var(--border);border-radius:10px;padding:16px;}
.rev-title{font-family:'Space Grotesk',sans-serif;font-size:13px;font-weight:700;color:var(--black);margin-bottom:6px;}
.rev-bar-wrap{height:5px;background:var(--border);border-radius:3px;margin:10px 0 6px;}
.rev-bar{height:5px;background:var(--orange);border-radius:3px;}
.rev-pct{font-size:12px;font-weight:700;color:var(--orange);}
.rev-desc{font-size:13px;color:var(--muted);line-height:1.5;}

/* ── CHILD PAGES: ACTOR MAP ──────────────────────────────── */
.actor-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:24px 0;}
.actor{background:var(--gray);border:1px solid var(--border);border-radius:10px;padding:16px;}
.actor-name{font-family:'Space Grotesk',sans-serif;font-size:13px;font-weight:700;color:var(--black);margin-bottom:5px;display:flex;align-items:center;gap:6px;}
.actor-icon{font-size:14px;}
.actor-why{font-size:12.5px;color:var(--muted);line-height:1.5;margin-bottom:8px;}
.actor-constraint{font-size:12px;color:var(--muted);padding-top:8px;border-top:1px solid var(--border);line-height:1.4;}
.constraint-label,.clabel{font-size:10px;font-weight:700;letter-spacing:.5px;text-transform:uppercase;color:#DC2626;margin-bottom:2px;}

/* ── CHILD PAGES: PERSONAS ───────────────────────────────── */
.persona-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:24px 0;}
.persona{background:var(--gray);border:1px solid var(--border);border-radius:12px;padding:20px;margin:24px 0;}
.persona-header{display:flex;align-items:flex-start;gap:14px;margin-bottom:16px;padding-bottom:14px;border-bottom:1px solid var(--border);}
.persona-avatar{width:44px;height:44px;border-radius:50%;background:var(--orange-lt);display:flex;align-items:center;justify-content:center;font-size:18px;flex-shrink:0;border:2px solid rgba(249,115,22,.25);}
.persona-name{font-family:'Space Grotesk',sans-serif;font-size:15px;font-weight:700;color:var(--black);}
.persona-role{font-size:12px;color:var(--muted);margin-top:2px;}
.persona-quote{font-style:italic;font-size:13.5px;color:#3F3F46;line-height:1.6;padding:10px 14px;background:#fff;border-left:2px solid var(--orange);border-radius:0 6px 6px 0;margin-bottom:12px;}
.persona-list-title,.persona-section-title{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:1px;margin-bottom:7px;color:var(--muted);}
.persona-section-title.goals{color:#059669;}
.persona-section-title.pains{color:#DC2626;}
.persona-section-title.context{color:var(--orange);}
.persona-list{list-style:none;margin-bottom:14px;}
.persona-list li{font-size:13px;color:#3F3F46;padding:4px 0;padding-left:16px;position:relative;line-height:1.5;}
.persona-list li::before{content:'→';position:absolute;left:0;color:var(--orange);font-size:11px;}
.persona-list.pain li::before,.persona-list.pains-list li::before{color:#DC2626;content:'✕';}
.persona-list.goals-list li::before{content:'✓';color:#059669;}
.persona-list.context-list li::before{content:'→';color:var(--orange);}
.persona-cols{display:grid;grid-template-columns:1fr 1fr 1fr;gap:20px;}

/* ── CHILD PAGES: JOURNEY MAP ────────────────────────────── */
.journey{overflow-x:auto;margin:24px 0;}
.journey-inner{display:grid;min-width:560px;}
.journey-row{display:grid;grid-template-columns:120px repeat(6,1fr);gap:1px;background:var(--border);}
.journey-row:first-child .jcell{background:var(--black);font-size:10px;font-weight:700;color:#fff;text-transform:uppercase;letter-spacing:.5px;padding:10px;}
.jcell{background:#fff;padding:9px 10px;font-size:12.5px;color:#3F3F46;line-height:1.5;vertical-align:top;}
.jcell.label{font-size:11px;font-weight:700;color:var(--muted);background:var(--gray);}
.jcell.good{color:#059669;font-weight:500;}
.jcell.bad{color:#DC2626;font-weight:500;}
.jcell.mid{color:#D97706;font-weight:500;}

/* ── CHILD PAGES: VERDICT GRID ───────────────────────────── */
.verdict-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:24px 0;}
.verdict-col h3{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:1.5px;margin-bottom:14px;padding-bottom:10px;border-bottom:2px solid;}
.verdict-col.works h3{color:#059669;border-color:#059669;}
.verdict-col.broken h3{color:#DC2626;border-color:#DC2626;}
.vitem{display:flex;gap:10px;margin-bottom:14px;align-items:flex-start;}
.vicon{font-size:13px;flex-shrink:0;margin-top:2px;}
.vtitle{font-size:14px;font-weight:600;color:var(--black);margin-bottom:3px;}
.vdesc{font-size:13px;color:var(--muted);line-height:1.55;}
.evidence{font-size:11.5px;color:var(--muted);font-style:italic;margin-top:4px;padding:5px 10px;background:var(--gray);border-radius:4px;border-left:2px solid #DC2626;}

/* ── CHILD PAGES: RECOMMENDATIONS ────────────────────────── */
.rec-list{margin:16px 0;}
.rec{display:grid;grid-template-columns:32px 1fr auto;gap:14px;padding:18px 0;border-bottom:1px solid var(--border);align-items:start;}
.rec:last-child{border-bottom:none;}
.rec-num{font-family:'Space Grotesk',sans-serif;font-size:18px;font-weight:700;color:var(--orange);}
.rec-title{font-size:15px;font-weight:600;color:var(--black);margin-bottom:4px;}
.rec-body{font-size:13.5px;color:var(--muted);line-height:1.6;}
.rec-why{font-size:12px;color:var(--muted);margin-top:4px;font-style:italic;}
.pri-tag{font-size:10px;font-weight:700;padding:3px 9px;border-radius:100px;white-space:nowrap;}
.pri-high{background:#FEF2F2;color:#DC2626;border:1px solid rgba(220,38,38,.2);}
.pri-med{background:#FFFBEB;color:#D97706;border:1px solid rgba(217,119,6,.2);}
.pri-low{background:#F0FDF4;color:#059669;border:1px solid rgba(5,150,105,.2);}

/* ── CHILD PAGES: METRICS ────────────────────────────────── */
.metrics-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:24px 0;}
.metric-card{background:var(--gray);border:1px solid var(--border);border-radius:8px;padding:14px;}
.metric-name{font-size:12px;font-weight:700;color:var(--black);margin-bottom:4px;}
.metric-type{font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.5px;color:var(--orange);margin-bottom:6px;}
.metric-desc{font-size:12.5px;color:var(--muted);line-height:1.5;}

/* ── CHILD PAGES: SEGMENTATION TABLE ────────────────────── */
.seg-table{width:100%;border-collapse:collapse;margin:24px 0;font-size:13.5px;}
.seg-table th{text-align:left;padding:10px 14px;font-family:'Space Grotesk',sans-serif;font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:#fff;background:var(--black);}
.seg-table th:first-child{border-radius:4px 0 0 0;}
.seg-table th:last-child{border-radius:0 4px 0 0;}
.seg-table td{padding:11px 14px;border-bottom:1px solid var(--border);color:#3F3F46;vertical-align:top;line-height:1.5;}
.seg-table tr:last-child td{border-bottom:none;}
.seg-table tr.focus td{background:var(--orange-lt);}
.focus-badge{font-size:10px;font-weight:700;background:var(--orange-lt);color:var(--orange);padding:2px 7px;border-radius:100px;margin-left:6px;border:1px solid rgba(249,115,22,.3);}

/* ── CHILD PAGES: OUTCOME TREE ───────────────────────────── */
.outcome-tree{background:var(--gray);border:1px solid var(--border);border-radius:10px;padding:24px;margin:24px 0;}
.ot-goal{text-align:center;margin-bottom:20px;}
.ot-goal-label{font-size:11px;font-weight:700;color:var(--orange);text-transform:uppercase;letter-spacing:1px;margin-bottom:6px;}
.ot-goal-val{font-family:'Space Grotesk',sans-serif;font-size:17px;font-weight:700;color:var(--black);}
.ot-row{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin-top:16px;padding-top:16px;border-top:1px solid var(--border);}
.ot-item{background:#fff;border:1px solid var(--border);border-radius:7px;padding:12px;}
.ot-metric{font-size:13px;font-weight:700;color:var(--black);margin-bottom:4px;}
.ot-sub{font-size:12px;color:var(--muted);line-height:1.45;}
.ot-arrow{color:var(--orange);font-size:11px;font-weight:700;margin-bottom:2px;display:block;}

/* ── CHILD PAGES: IMPACT CALC ────────────────────────────── */
.calc-box{background:var(--gray);border:1px solid var(--border);border-radius:10px;padding:24px;margin:24px 0;}
.calc-title{font-size:13px;font-weight:700;color:var(--muted);text-transform:uppercase;letter-spacing:1px;margin-bottom:16px;}
.calc-row{display:flex;justify-content:space-between;align-items:center;padding:9px 0;border-bottom:1px solid var(--border);font-size:14px;}
.calc-row:last-of-type{border-bottom:none;}
.calc-label{color:#3F3F46;}
.calc-val{font-weight:700;color:var(--black);}
.calc-result{background:var(--orange-lt);border:1.5px solid rgba(249,115,22,.35);border-radius:8px;padding:12px 16px;margin-top:12px;display:flex;justify-content:space-between;align-items:center;}
.calc-result-label{font-size:13px;font-weight:700;color:var(--orange);}
.calc-result-val{font-family:'Space Grotesk',sans-serif;font-size:20px;font-weight:700;color:var(--orange);}
.calc-note{font-size:12px;color:var(--muted);font-style:italic;margin-top:8px;}

/* ── CHILD PAGES: SURVEY ─────────────────────────────────── */
.survey-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:24px 0;}
.survey-card{background:#fff;border:1px solid var(--border);border-radius:8px;padding:16px;}
.survey-q{font-size:12.5px;font-weight:600;color:var(--black);margin-bottom:12px;padding-bottom:8px;border-bottom:1px solid var(--border);}
.bar-row{display:flex;align-items:center;gap:8px;margin-bottom:7px;}
.bar-label{font-size:12px;color:var(--muted);width:160px;flex-shrink:0;line-height:1.3;}
.bar-track{flex:1;height:8px;background:var(--border);border-radius:4px;overflow:hidden;}
.bar-fill{height:8px;border-radius:4px;background:var(--orange);}
.bar-fill.med{background:#FB923C;}
.bar-fill.lo{background:#FED7AA;}
.bar-pct{font-size:12px;font-weight:700;color:var(--black);width:34px;text-align:right;}

/* ── CHILD PAGES: BEHAVIOUR GRID ─────────────────────────── */
.bhv-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;margin:24px 0;}
.bhv{background:var(--gray);border:1px solid var(--border);border-radius:8px;padding:14px;}
.bhv-label{font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.8px;margin-bottom:6px;}
.bhv-label.want{color:#059669;}
.bhv-label.why{color:#DC2626;}
.bhv-label.root{color:#D97706;}
.bhv-text{font-size:13px;color:#3F3F46;line-height:1.55;}

/* ── CHILD PAGES: PULL QUOTE ─────────────────────────────── */
.q{border-left:3px solid var(--orange);padding:14px 16px;background:var(--orange-lt);border-radius:0 8px 8px 0;margin:20px 0;}
.q p{font-style:italic;font-size:14.5px;color:var(--black);margin-bottom:4px;line-height:1.65;}
.q span{font-size:12px;font-weight:600;color:var(--muted);font-style:normal;}

/* ── CHILD PAGES: TABLES ─────────────────────────────────── */
.comp-table,.tbl{width:100%;border-collapse:collapse;margin:20px 0;font-size:13px;}
.comp-table th,.tbl th{text-align:left;padding:9px 12px;font-family:'Space Grotesk',sans-serif;font-size:10px;font-weight:700;letter-spacing:1px;text-transform:uppercase;background:var(--black);color:#fff;}
.comp-table th:first-child,.tbl th:first-child{border-radius:4px 0 0 0;}
.comp-table th:last-child,.tbl th:last-child{border-radius:0 4px 0 0;}
.comp-table td,.tbl td{padding:10px 12px;border-bottom:1px solid var(--border);color:#3F3F46;line-height:1.5;vertical-align:top;}
.comp-table tr:last-child td,.tbl tr:last-child td{border-bottom:none;}
.tbl tr:nth-child(even) td{background:var(--gray);}
.has{color:#059669;font-weight:600;}
.no{color:#DC2626;}
.partial{color:#D97706;}

/* ── CHILD PAGES: DECISION LIST ──────────────────────────── */
.dlist{margin:18px 0;}
.ditem{display:grid;grid-template-columns:24px 1fr;gap:14px;margin-bottom:24px;}
.ditem:last-child{margin-bottom:0;}
.dn{font-family:'Space Grotesk',sans-serif;font-size:16px;font-weight:700;color:var(--orange);padding-top:2px;}
.dt{font-size:15px;font-weight:600;color:var(--black);margin-bottom:4px;}
.db{font-size:14px;color:var(--muted);line-height:1.7;}

/* ── CHILD PAGES: PROBLEM BOX ────────────────────────────── */
.problem-box{background:#FEF2F2;border:1.5px solid #FECACA;border-radius:10px;padding:20px;margin:20px 0;}
.problem-label{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:1px;color:#DC2626;margin-bottom:8px;}
.problem-text{font-family:'Space Grotesk',sans-serif;font-size:16px;font-weight:700;color:var(--black);line-height:1.5;}

/* ── CHILD PAGES: PHONE MOCKUPS ──────────────────────────── */
.phones-wrap{background:var(--gray);border:1px solid var(--border);border-radius:12px;padding:24px 20px;margin:24px 0;display:flex;gap:16px;overflow-x:auto;}
.pw{flex-shrink:0;display:flex;flex-direction:column;align-items:center;gap:10px;}
.plbl{font-size:10px;font-weight:700;color:var(--muted);letter-spacing:1px;text-transform:uppercase;}
.pnote{font-size:11px;color:var(--muted);max-width:160px;text-align:center;line-height:1.4;font-style:italic;}
.phone{width:160px;height:320px;background:#1A1A1C;border-radius:26px;border:2px solid rgba(0,0,0,.12);box-shadow:0 6px 24px rgba(0,0,0,.15);overflow:hidden;position:relative;}
.notch{position:absolute;top:0;left:50%;transform:translateX(-50%);width:64px;height:16px;background:#1A1A1C;border-radius:0 0 10px 10px;z-index:5;}

/* ── RANGE ROVER UNIQUE ──────────────────────────────────── */
.spec-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:24px 0;}
.spec-card{background:#fff;border:1px solid var(--border);border-radius:10px;overflow:hidden;}
.spec-card-head{padding:16px 18px;border-bottom:1px solid var(--border);}
.spec-card-model{font-family:'Space Grotesk',sans-serif;font-size:15px;font-weight:700;color:var(--black);margin-bottom:3px;}
.spec-card-trim{font-size:12px;color:var(--muted);font-weight:500;}
.spec-card-body{padding:4px 0;}
.spec-row{display:flex;justify-content:space-between;align-items:center;padding:9px 18px;border-bottom:1px solid var(--gray);}
.spec-row:last-child{border-bottom:none;}
.spec-key{font-size:12.5px;color:var(--muted);}
.spec-val{font-size:13px;font-weight:600;color:var(--black);text-align:right;}
.spec-val.highlight{color:var(--orange);font-weight:700;}
.verdict-row{display:flex;gap:8px;align-items:flex-start;flex-wrap:wrap;margin:20px 0;}
.verdict{display:inline-flex;align-items:center;gap:6px;background:#fff;border:1px solid var(--border);border-radius:8px;padding:8px 14px;}
.verdict-icon{font-size:16px;}
.verdict-text{font-size:13px;font-weight:600;color:var(--black);}
.verdict-sub{font-size:12px;color:var(--muted);}
.pullquote{border-left:3px solid var(--orange);background:var(--orange-lt);padding:18px 20px;border-radius:0 8px 8px 0;margin:24px 0;}
.pullquote p{font-family:'Space Grotesk',sans-serif;font-size:18px;font-weight:700;color:var(--black);line-height:1.5;font-style:normal;margin:0;}
.h2h-table{width:100%;border-collapse:collapse;margin:20px 0;font-size:13.5px;}
.h2h-table th{text-align:left;padding:11px 16px;font-family:'Space Grotesk',sans-serif;font-size:10px;font-weight:700;letter-spacing:1px;text-transform:uppercase;background:var(--black);color:#fff;}
.h2h-table th:first-child{border-radius:8px 0 0 0;}
.h2h-table th:last-child{border-radius:0 8px 0 0;text-align:center;}
.h2h-table td{padding:11px 16px;border-bottom:1px solid var(--border);color:#3F3F46;vertical-align:top;line-height:1.55;}
.h2h-table tr:last-child td{border-bottom:none;}
.h2h-table td:last-child{text-align:center;}
.win-auto{color:var(--orange);font-weight:700;}
.win-sport{color:#059669;font-weight:700;}
.rv-box{background:var(--gray);border:1px solid var(--border);border-radius:12px;padding:28px;margin:24px 0;}
.rv-label{font-size:11px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--orange);margin-bottom:12px;}
.rv-title{font-family:'Space Grotesk',sans-serif;font-size:20px;font-weight:700;color:var(--black);margin-bottom:14px;line-height:1.3;}
.rv-body{font-size:14px;color:var(--muted);line-height:1.75;}
.rv-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:20px;}
.rv-item{background:#fff;border:1px solid var(--border);border-radius:8px;padding:14px;}
.rv-item-label{font-size:11px;font-weight:700;color:var(--orange);text-transform:uppercase;letter-spacing:.8px;margin-bottom:5px;}
.rv-item-val{font-size:13px;color:#3F3F46;line-height:1.55;}
.final-verdict{background:#fff;border:2px solid var(--black);border-radius:12px;padding:28px;margin:28px 0;}
.fv-label{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:1.5px;color:var(--orange);margin-bottom:10px;}
.fv-title{font-family:'Space Grotesk',sans-serif;font-size:20px;font-weight:700;color:var(--black);margin-bottom:14px;line-height:1.3;}
.fv-body{font-size:14px;color:var(--muted);line-height:1.75;}
.callout{background:var(--orange-lt);border:1px solid rgba(249,115,22,.25);border-radius:8px;padding:14px 18px;margin:16px 0;font-size:14px;color:#3F3F46;line-height:1.65;}
.callout strong{color:var(--black);}
.hero-photo{width:100%;height:420px;background:var(--gray);border-radius:12px;margin:24px 0 40px;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;border:2px dashed var(--border);position:relative;overflow:hidden;}
.hero-photo-icon{font-size:42px;opacity:0.4;}
.hero-photo-text{font-size:14px;color:var(--muted);font-weight:500;text-align:center;line-height:1.5;}
.hero-photo-hint{font-size:12px;color:#A1A1AA;text-align:center;}
.photo-slot{width:100%;height:320px;background:var(--gray);border-radius:10px;margin:20px 0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:10px;border:1.5px dashed var(--border);}
.photo-slot-sm{height:220px;}
.photo-slot-icon{font-size:32px;opacity:0.4;}
.photo-slot-label{font-size:12px;color:var(--muted);font-weight:600;text-transform:uppercase;letter-spacing:1px;}
.photo-slot-hint{font-size:11px;color:#A1A1AA;text-align:center;line-height:1.5;padding:0 16px;}
.photo-grid{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:20px 0;}
.photo-grid .photo-slot{margin:0;}
.draw{stroke:var(--orange);fill:none;}

/* ── CHILD PAGES: PAGE FOOTER ────────────────────────────── */
.foot{margin-top:60px;padding-top:28px;border-top:1px solid var(--border);display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px;}
.foot p{font-size:13px;color:var(--muted);}
.foot a{font-size:14px;font-weight:600;color:var(--orange);border-bottom:1.5px solid transparent;transition:border-color .15s;padding-bottom:1px;}
.foot a:hover{border-color:var(--orange);}

/* ── MEDIA QUERIES ───────────────────────────────────────── */
@media(max-width:900px){
  .hero-inner{grid-template-columns:1fr;gap:40px;}
  .hero-photo-wrap{display:none;}
  .card-inner{grid-template-columns:1fr;}
  .compact-grid{grid-template-columns:1fr 1fr;}
  .nav-links{display:none;}
}
@media(max-width:660px){
  .wrap{padding:52px 20px 80px;}
  .hdr h1{font-size:26px;}
  .stats-grid{grid-template-columns:1fr 1fr;}
  .rev-grid{grid-template-columns:1fr;}
  .actor-grid{grid-template-columns:1fr 1fr;}
  .persona-grid{grid-template-columns:1fr;}
  .persona-cols{grid-template-columns:1fr;}
  .verdict-grid{grid-template-columns:1fr;}
  .metrics-grid{grid-template-columns:1fr 1fr;}
  .spec-grid{grid-template-columns:1fr;}
  .rv-grid{grid-template-columns:1fr;}
  .compact-grid{grid-template-columns:1fr;}
  .writing-grid{grid-template-columns:1fr;}
  .survey-grid{grid-template-columns:1fr;}
  .exp-item{grid-template-columns:1fr;gap:4px;}
  .contact-link{width:100%;}
}